Tru-Blu Oil Pty of Australia will produce and market AdBlue® under Brockley’s BlueCat trademark. Brockley Group Chairman Hugh O’Donnell welcomed the agreement, which ‘followed a long and extensive search for the right partner to lead BlueCat’s expansion into Australia. Tru-Blu has the manufacturing experience, the distribution network and the right culture on service and quality to match our brands ambition.’
Until now, many new users of AdBlue® in Australia have found access to good information and a reliable supply of quality product difficult to find. AdBlue® infrastructure has not kept pace with the rapid growth in the AdBlue® demand in Australia; this new agreement will give AdBlue® users the comfort of a quality product and access to the BlueCat support network.
BlueCat, known in the UK and Ireland as a complete service provider and quality producer of AdBlue® will work with Melbourne based lubricants company Tru-Blu Oil Australia Pty to replicate the same quality of service and product availability in Australia. BlueCat will work exclusively with Tru-Blu who will produce AdBlue® locally and ensure the high level of services of ‘The AdBlue® solutions provider’ will be maintained.
Tru-Blu is a family owned lubricants company whose distribution network extends outside of Australia to cover New Zealand and the outlying islands regions. The company operates from its hub in Bayswater, Melbourne where the facilities include:
- Largest independent toll capacity in Australia
- Complete range of blended lubricants, oils and greases for automotive, trucking, mining, earth moving, industrial, marine and agriculture.
- Polymer blending and solubilisation.
The addition of BlueCat AdBlue® is seen by Tru-Blu CEO Murray Crawford as ‘a great opportunity to improve the service we currently give our customers, the growth will improve further our logistics and help consolidate our position as the preferred local, independent supplier.’